Premium Quality, Slow Roasted in Sicily

At The Coffee Market, we bring the rich tradition of Italian coffee to Egypt with POP Caffè, a Sicilian brand known for its high-quality coffee beans, pods, and capsules. Founded in 1999 by the Sicilian roasting company SIMFED, POP Caffè has rapidly become a favorite thanks to its commitment to quality, convenience, and an extensive selection of blends. Additionally, the brand is particularly appreciated for offering the widest variety of compatible capsule formats on the market, making it easier than ever to enjoy a premium Italian coffee at home with any coffee machine.

From Bean to Cup: Pop Caffè’s Dedication to Quality

At Pop Caffè’s SIMFED facility in Ragusa, Sicily, every day 30,000 kg of coffee are roasted to perfection, delivering high quality and consistency.

It all starts with sourcing the finest beans from the best global suppliers. But the true magic happens in the roasting process—the most important phase in the coffee process.

Slow roasting is the signature approach, allowing each bean to develop its full aroma, depth, and character.

To preserve the rich aroma and flavor, the freshly roasted beans are immediately packaged or processed into their signature pods and capsules.

Products

Compatible Capsules for Every Coffee Lover

POP Caffè’s blends are available in capsules and pods compatible with the most popular coffee machines, allowing you to enjoy a true Italian espresso without needing a specific brand of machine. With a variety of blends, you can choose the perfect coffee for any moment of the day.

Three Signature Blends

Intenso

A bold, full-bodied espresso with a persistent aftertaste.

Sourced from Southeast Asia, this blend offers rich chocolate notes and hints of roasted nuts, delivering the ultimate Italian espresso experience.

Cremoso

A smooth and balanced blend of Southeast Asian robusta and select Brazilian arabica. Its creamy texture is complemented by intense almond and sweet, toasty notes—ideal for a perfect coffee break.

Arabica

An aromatic, velvety espresso for true coffee connoisseurs.

South and Central American arabica beans provide delicate, liquor-like notes with a hint of chocolate, balanced by the bold and spicy character of Southeast Asian robusta.

Experience the authentic taste of POP Caffè, now available in Egypt through The Coffee Market.